Sunrise Medical acquires NOW Technologies

Sunrise Medical, a world leader in advanced assistive mobility solutions, is pleased to announce that it has completed two strategic acquisitions in Europe in 2022 – Helping Hand Company based in the UK and Now Tech based in Hungary; continuing its strong pursue for strategic improvements and growth.

The Helping Hand Company is a reputed British company specialised in the design, manufacturing and distribution of pressure management seating and positioning products, Symmetrikit 24hour postural care range, independent living and environmental products.

Its well-established operation and vertically integrated manufacturing will benefit Sunrise Medical group in strengthening production capability in Europe and further optimising its global supply chain. It also extends the product portfolio especially in Seating and Paediatrics area to offer more comprehensive ’24 hour postural care’ products to satisfy the well diversified customer demand.

Now Tech, a Budapest headquartered tech start-up company, joins Sunrise Medical with a strong digital, software and electronic engineering team, which brings highly desired technical skills and 10+ years industry specific knowledge and expertise. Its latest innovation of special head control product Gyroset Vigo has already been well received by the market, will also become part of Sunrise SWITCH-IT power wheelchair special control product offering. The addition of Now Tech will significantly strengthen the group’s innovation power.

“We are very excited to welcome Helping Hand and Now Tech into the Sunrise Medical family. Continuously improving our global operation excellence and striving for great breakthrough innovations have always been the centre of our strategy.” Thomas Babacan, the President and CEO of Sunrise Medical group commented, “Both acquisitions will significantly strengthen our group’s setup and competences, especially in global supply chain and our innovation talents, which will enable us to further improve our products and performances, serve our customers better in many ways.”